How to make everyone love you

What is it about Valentines Day exactly? One billion valentines are now sent each year worldwide, which makes only Christmas a bigger post-office event. And we secretly hate it don’t we? The pressure of getting it right, the buying of cards because you’re told to? Flowers or chocs or furry handcuffed clichés? And are you […]

New Mintel report on effective ad placement

Consumers are more likely to pay attention to ads on search engines and price comparison sites than on social networks, according to research from Mintel. The Mintel report found that consumers are most likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email […]

Putting your money where your mouth is

Would you be prepared to develop marketing strategy, devise creative and roll-out across media knowing that if the campaign failed, you’d get paid nothing? For most it’s a scary thought – the things that nightmares are made of. But think about it for a moment. Imagine an agency that said it was brilliant. It focussed […]

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