FGM Tooling are cutting tool specialists offering a huge array or precision parts to the manufacturing industry.
To move sales online FGMetcalfe approached Milton Bayer to create an eCommerce shop that had to make the process of buying the right tools as simply as possible and make it clear which tools are compatible with each other. To ensure precision for engineers the range of products offered is vast with numerous variations for slightly different but vitally important dimensional values, this resulted it a mammoth task where our developers had to work closely with the machining experts throughout the design and build.
The website has been created using the Magento eCommerce platform and the shop contains over 17 thousand products, organised into over 200 categories and using 76 different attribute sets for the different product ranges. The site also has customised advanced product filtering, over 100 promotional rules and thousands of related products and cross sells.
Take a look at some screenshots of the end result: