Firstly, let’s start by asking the question: Do you know what your website monthly traffic is?
Secondly, do you know what the most popular page on your website is?
Thirdly, how many people access this via a mobile device?
Now, have you looked at your website and that page only a mobile browser?
If the answer is yes and you have made sure that your website is optimised for mobile browsers, then your job is done and you can relax….
If your answer is no to any of the above then you need to stop and seriously consider how your company and website is viewed through a mobile browser. 8 out of 10 brands have not considered this and are being left behind by the brands which have. If your website is not optimised or built in flash, or way too crowded for a mobile browser then you need to consider how your target audience will feel when interacting with your brand. Milton Bayer are looking at a number of ways in which we can help your brand get mobile in a cost effective way, so please feel free to get in contact and we’ll happily answer any of your questions.
Some examples of great mobile optimised websites are; M&S, Right-move, Dominos Pizza, John Lewis, Asos, eBay and Amazon. Now, you may be thinking, yea that’s all very well, but they are all consumer websites. However, another great example of a mobile site is directgov, the government’s own information portal. This condenses a very information heavy website into an easy to navigate mobile site with the same level of content.
Don’t miss out on the vital mobile traffic but embrace it and let your customer’s enjoy your brand on the small screen.