Pay by results marketing

Recent coverage in Marketing week. This topic is gathering steam with Marketers right now and it is one we support. More clients are expressing an interest in seeing agencies share the risk of marketing spend in return for some of the generated profits. If you really believe what you do as an agency, you should have no fear of this. We don’t. What do you think?

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Ray Wellington

Ray Wellington

Director of Strategy at Milton Bayer working across sectors on What If? propositions. My mantra - 'the answer's out there, you just need to look in the right place'.

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