There’s a recession on. No, really, there is. So how come we have been bringing on board new clients (including Avis, Business Link, Mookie Toys and Trafficmaster) and have expanded our team too? Nobody likes too much trumpet blowing, especially when it’s your own, but that’s no mean feat we think you can agree. There are good reasons for it, and basically Darwin was right.
The experience of being positive through a trough like this will help you survive; you’ll see it coming earlier next time and at the next dip, you’ll know how to deal with it. Which means you’ll really thrive in the future. We’ve talked to a few companies recently who are realising that you need the experience of the last recession to get through this one. A recent study by Bibby Financial Services found that for 54% of business owners and managers this is their first experience of a downturn. They are predicting the rise of the ‘super entrepreneur’, where experience really does count. We’re not sure we agree with that, but you pay more attention to the financial details of any transaction if you know the trouble that may be around the corner. It’s helping us, and it’s helping us to help others too.
You need to make yourself fit to survive these tougher times. Being proactive and making the extra effort in a downturn as opposed to ‘riding it out’ and cutting corners will ensure you are better placed when things get better (and they will). We’ve been working harder (real, HARD work) to understand the goals of our clients properly, which means we can partner closer with them to achieve the results they are looking for. It’s one of those situations where if you can get it right you can’t really lose. Strategy lies at the heart of our offer now, and because of the way it enables us to be flexible and show our clients some real commitment and effective marketing, it will continue to do so over the next year too.
If you are looking for ways to improve the financial effectiveness of your marketing, invite us in for an informal discussion and we’ll show you what we can do for you. It’s still tough out there, and you need to be on top of your game to win. We’d like to say a big thank you to our clients over the past 12 months and we look forward to continuing to work with you in the future.