What do you think will happen in Marketing/Design/Creativity/Strategy this year? We researched some trends for the coming year and took a few punts! 1. Usefulness What exactly is ‘good’ in marketing? Well, recently some have rightly posited that good actually means useful, especially in a world somewhat full of useless information. It’s a handy label […]
I talk to businesses about their marketing, a lot. We talk about how they are holistically, and it’s interesting how often the same topic comes up without me raising it. The conversation turns to Metrics. The question is usually a version of “How do we know our results are good results?” The trouble in answering […]
Search Engine Optimisation is a constantly changing field. Google, arguably the world’s most popular search engine update their search algorithms as the internet develops, using the latest factors available to ensure search results are ranked as accurately as possible. With the rise of social media networks Google+, Facebook and Twitter, there are now new techniques we can use to help improve search engine rankings.
March is a funny old month. Part of our Roman calendar, it was originally the first month of the year, and in sunny Mediterranean Rome it heralded the start of spring. This meant (among other things) that it was a very logical time to start the military campaign season for the year, which is why […]