Email isn’t dead it’s simply evolving! Email marketing is one of those disciplines that people often claim is on the way out. However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon. With constantly evolving technology we’re having to reconsider how we now interact with […]
Email, in combination with a strong website and customer experience, forms a stable foundation for interactive marketing. Remember that your audience is made up of both smartphone owners and non-smartphone owners, so make sure your strategy accommodates both segments. Email’s ability to deliver targeted and exclusive content continues to make it a sound investment of […]
Email marketing campaigns have become an excellent way to foster and maintain relationships with customers, but only if done correctly. The anatomy of an email is similar to that of the human body in that there are many parts that need to work together to achieve a successful result. Whether the goal of your email […]
Email Marketing is thriving thanks in large part to the channel’s familiarity, flexibility, and universality. A whole new generation of smartphone and tablet users are also driving anywhere, anytime email usage. Indeed, when you dig into the data, any assertion that email is “dying” with consumers is laughable. Evolving – yes. Dying, absolutely not. If […]
This is a very creative use of Email Direct Marketing to engage and entertain with just the use of a scroll bar. It may not be completely Email-friendly I suspect, but nevertheless, I’m sure it caught the eye of those who did see it!
This great little video really helps show the current state of the internet.