Latest innovations in email marketing

Email isn’t dead it’s simply evolving! Email marketing is one of those disciplines that people often claim is on the way out. However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon. With constantly evolving technology we’re having to reconsider how we now interact with […]

Email Marketing: Part 3 – 8 Tips for creating great emails

Email, in combination with a strong website and customer experience, forms a stable foundation for interactive marketing. Remember that your audience is made up of both smartphone owners and non-smartphone owners, so make sure your strategy accommodates both segments. Email’s ability to deliver targeted and exclusive content continues to make it a sound investment of […]

Email Marketing: Part 1 – Best Practice

Email Marketing is thriving thanks in large part to the channel’s familiarity, flexibility, and universality.  A whole new generation of smartphone and tablet users are also driving anywhere, anytime email usage. Indeed, when you dig into the data, any assertion that email is “dying” with consumers is laughable. Evolving – yes. Dying, absolutely not. If […]