Google’s ‘Mobilegeddon’ just got tougher!

Google announced last year that it would begin penalising sites which weren’t mobile-friendly. Now it’s set to increase the importance of that part of its algorithm, meaning non-responsive sites are going to be ranked even lower! What does responsive mean? The word “responsive” literally means to react quickly, and positively. In terms of web design […]

Latest innovations in email marketing

Email isn’t dead it’s simply evolving! Email marketing is one of those disciplines that people often claim is on the way out. However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon. With constantly evolving technology we’re having to reconsider how we now interact with […]

Email Marketing: Part 3 – 8 Tips for creating great emails

Email, in combination with a strong website and customer experience, forms a stable foundation for interactive marketing. Remember that your audience is made up of both smartphone owners and non-smartphone owners, so make sure your strategy accommodates both segments. Email’s ability to deliver targeted and exclusive content continues to make it a sound investment of […]

Email Marketing: Part 1 – Best Practice

Email Marketing is thriving thanks in large part to the channel’s familiarity, flexibility, and universality.  A whole new generation of smartphone and tablet users are also driving anywhere, anytime email usage. Indeed, when you dig into the data, any assertion that email is “dying” with consumers is laughable. Evolving – yes. Dying, absolutely not. If […]

Welcome to 2015!

What do you think will happen in Marketing/Design/Creativity/Strategy  this year? We researched some trends for the coming year and took a few punts! 1. Usefulness What exactly is ‘good’ in marketing? Well, recently some have rightly posited that good actually means useful, especially in a world somewhat full of useless information. It’s a handy label […]

Why is Lego so successful?

We all remember growing up with Lego bricks lying around, not to mention how painful it was to step on one of those little plastic bricks, but how has Lego been so successful? As the way that children are playing rapidly changes, the toy industry is beginning to see increasing competition and is now seeing […]