Video Games in Advertising

Some interesting adverts that use video games to promote their product. I think the Bluespace advert is the best because even if you have never played Tetris you still get the point of the advert… on the other hand I feel the sudden urge to buy a Pontiac and a Toyota.

New Mintel report on effective ad placement

Consumers are more likely to pay attention to ads on search engines and price comparison sites than on social networks, according to research from Mintel. The Mintel report found that consumers are most likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email […]

Get creative with your new budgie!

Budgies eh? Aren’t they just like Budgets? Both at their best when they’re not caged – when they can exercise a little. If you don’t make them work, they’ll be a lazy, sluggish, no good to anyone. They both benefit from the introduction of a cuttlefish now and again… OK, maybe not. But you try […]

Putting your money where your mouth is

Would you be prepared to develop marketing strategy, devise creative and roll-out across media knowing that if the campaign failed, you’d get paid nothing? For most it’s a scary thought – the things that nightmares are made of. But think about it for a moment. Imagine an agency that said it was brilliant. It focussed […]