We all remember growing up with Lego bricks lying around, not to mention how painful it was to step on one of those little plastic bricks, but how has Lego been so successful? As the way that children are playing rapidly changes, the toy industry is beginning to see increasing competition and is now seeing […]
I was faced with an interesting toy packaging dilemma the other week regarding colour palettes. Specifically we were developing a range of girl’s toys. The default assumption was we need to have a large proportion of pinks and purply hues to make the packs more attractive to the 6-9 age group. This age range is […]
Where do you start? The App Store currently boasts 500,000 approved apps, there are almost 86,000 developers and almost 40% of iPhone apps are free. It’s already saturated with hundreds of redundant apps struggling for the lime light. Do your research – is there a gap? Who is doing what? Capitalise – have they missed […]
Just before Christmas I received this lovely letter from a young boy called Tom, aged 7. He’s been collecting Swampsterz and has his own ideas for new Swampsterz characters. I’ve included his drawing below and as you can see he’s gone to a lot of trouble and done a great job by including all the […]
The Worlds Fastest Lego Mindstorms RCX Speedcubing Robot – CubeStormer. Built entirely from lego elements now scanning and solving any 3x3x3 Rubik’s cube combination in under 12 seconds.